| Build Quality |
❌ Mass-produced overseas with low-cost materials and generic frames |
✅ Hand-built in the UK using premium components and reinforced frames |
| Material & Finish |
❌ Cheap faux leather that cracks, peels, and traps heat |
✅ Durable, breathable fabrics and PU blends that stay cool and resist wear |
| Comfort & Support |
❌ Flat foam padding that loses shape quickly |
✅ High-density foam and ergonomic shaping for all-day comfort |
| Longevity |
❌ 6–12 months before visible wear or structural issues |
✅ Built to last years with replaceable parts and local service options |
| Ethics & Sustainability |
❌ Imported, mass-manufactured with little quality oversight |
✅ Locally made, eco-conscious production supporting UK jobs |